Bite-size explanations of the new Cisco Start-up Hub and how it can help inform business discussions and support the growth of tech start-ups.
Splitting the topics into specific subject areas enabled us to concentrate on the specific area.
The use of greenscreen enabled us to implement a coherent visual theme through the series.
Building scripts with the client to make sure we delivered a coherent message while keeping on message
Following on from the success of their previous campaigns, create a shareable video highlighting a fictitious new piece of software. The tone should serious with a touch of tong-in-cheek rather than slapstick.
Using 2 actors to be our Marketing Manager and stressed Executive, we created a marketing introduction for their new technology. Employing day-in-the-life visuals of the executive we established increasingly ridiculous scenarios to help reveal the joke.
We designed and animated the app and placed it on the phone screen, giving a direct example of how the software would be used.
The result created social buzz and even order enquiries for the software.
CALL CENTRE EXPERIENCE
Create a social video describing individual's good and bad experiences of call centres.
Using past and present call centre employees, we tell the call centre story through their personal experience.
The addition of callers enabled us to give a different angle to the conversation