CISCO SYSTEMS
START-UP HUB
01
BRIEF
Bite-size explanations of the new Cisco Start-up Hub and how it can help inform business discussions and support the growth of tech start-ups.
IDEA
Splitting the topics into specific subject areas enabled us to concentrate on the specific area.
The use of greenscreen enabled us to implement a coherent visual theme through the series.
Building scripts with the client to make sure we delivered a coherent message while keeping on message
CLIVE AI
#APRILFOOLS
02
BRIEF
Following on from the success of their previous campaigns, create a shareable video highlighting a fictitious new piece of software. The tone should serious with a touch of tong-in-cheek rather than slapstick.
IDEA
Using 2 actors to be our Marketing Manager and stressed Executive, we created a marketing introduction for their new technology. Employing day-in-the-life visuals of the executive we established increasingly ridiculous scenarios to help reveal the joke.
We designed and animated the app and placed it on the phone screen, giving a direct example of how the software would be used.
The result created social buzz and even order enquiries for the software.
