KITKAT
#YouTubeMyBreak
01
BRIEF
Whilst implementing higher budget production techniques, visually create a tongue-in-cheek blog style video, using motion graphics to highlight the VO and underpin the narrative, creating a fun, eye catching and sharable piece of original content.
IDEA
Viral content with Marcus Butler having a break to enjoy the KITKAT and YouTube my break playlist.
Settings the scene in a modest London flat and directing our talent to speak to camera, we confined ourselves to one camera, with no extra angles to disguise jump cuts, this enabled us to implement editing styles that gave us a snappy blog style video.
After researching the original viral films featured, we worked closely with KitKat and Dabom to re-create fun, tong-in-cheek motion graphics versions of them that our talent could interact with.