FINDMYPAST
1939 REGISTER
01
REMEMBRANCE DAY
02
BRIEF
Create a series of witty and informative, yet still factual and entertaining films to promote the global launch of the 1939 Register. With Andrew Marr as presenter and narrator revealing what life was like in Britain in 1939.
IDEA
Focusing on the eve of war, the evacuations, and the home, we combined archive footage with animation and live action to create emotional and personal connection to the records. This in tern showed what is discoverable in the pages of the 1939 Register.
With under 4 weeks from the start of pre-production to worldwide launch we worked closely with the Find My Past marketing team and Andrew Marr to write scripts and build storyboards that incorporated both archive footage and bespoke animation.
BRIEF
Engaging, Shareable and on the topic rather than specifically being about military records. Respectful, rather than sensational
IDEA
We asked serving and ex-armed forces personnel thoughts and feelings towards Remembrance Day
Their absent friends are always in their thoughts but Remembrance Day allows feelings to be demonstrated and shared publicly.
Described to us through currently and ex-service personnel’s thoughts and feelings. Considered and respectful accounts giving us a brief insight into what it actually means to be part of the armed forces
These stunning, passionate, emotional films are the result
ROOTSTECH
UTAH
03
BRIEF
Animated 60 second emotive films for the release of 100 million Catholic and USA marriage records.
American focused with Irish and American voice over for the 2016 and 2017 RootsTech conference in Salt Lake City, Utah
IDEA
By using creative animation techniques we took authentic stock film and images and brought them to life. By sourcing Irish and American voice actors, we directed them in the studio to create an emotive story building the emotion into the film.
The mosaic ending of falling marriage records not only enabled us to show the actual records and stats, but reveal the USA map and tagline.